Effectively managing a brand’s social media presence is a full-time job. It involves a multitude of tasks, including creating engaging content, scheduling posts, interacting with followers, analyzing performance metrics, and staying updated with the latest social media trends. Among these tasks, social media posting is particularly time-consuming and requires careful planning and execution. Fortunately, numerous social media posting tools are available today to automate this process, saving businesses valuable time and resources.
In this article, we will delve into the top 16 social media posting tools that can help you streamline your social media management process, boost your online presence, and achieve your marketing goals in 2023.
1. Onemorestarmedia
Onemorestarmedia is a comprehensive social media management platform that offers a variety of features to help businesses grow their social presence. It enables users to schedule posts across social media platform including Facebook
onemorestartmedia robust analytics feature allows businesses to track their social media performance and fine-tune their strategies based on data-driven insights. It also offers a collaboration feature, making it easier for teams to plan, execute, and track their social media campaigns.
Key Features:
- Multi-platform scheduling and publishing
- Comprehensive analytics
- Team collaboration
- Social media calendar
- Asset management library
2. Buffer
Buffer is another popular social media scheduling tool that provides straightforward post scheduling features. It supports scheduling for various social networks, including Facebook, Twitter, LinkedIn, Instagram, TikTok, and Pinterest. Buffer’s free plan allows users to manage up to three social accounts and schedule 10 posts for each account.
Buffer’s primary selling point is its user-friendly interface, which makes scheduling posts a breeze. It also provides detailed analytics for users to assess their posts’ performance and optimize their future posting schedules.
Key Features:
- Easy-to-use scheduling feature
- Detailed post analytics
- Customization for individual social platforms
- “Link in bio” service for Instagram users
3. Hootsuite
Hootsuite is a well-established social media scheduling tool that offers a comprehensive suite of features for all-in-one social media management. It supports scheduling for Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest.
Hootsuite offers powerful analytics that provide in-depth insights into your social media performance. Its intuitive dashboard allows users to monitor trends and engage with their audience effectively. However, Hootsuite’s plans can be quite expensive, especially for small businesses.
Key Features:
- Multi-platform scheduling and publishing
- Advanced analytics and social media monitoring
- Team collaboration features
- Integration with over 150 apps
4. SocialPilot
SocialPilot is a cost-effective social media scheduling tool that offers robust features for small teams. It enables users to schedule posts across various platforms, including Facebook, Twitter, Instagram, LinkedIn, TikTok, Google My Business, Pinterest, and Tumblr.
SocialPilot provides a unique feature called Social Inbox for instant audience engagement. It also offers advanced reports for in-depth social media analytics, helping businesses make data-driven decisions.
Key Features:
- Multi-platform scheduling and publishing
- Social Inbox for real-time engagement
- Advanced reporting
- Affordable pricing for small teams
5. Later
Later is a visually focused social media scheduling tool, primarily designed for Instagram but also supports Facebook, Twitter, Pinterest, and LinkedIn. It allows users to plan and visualize their social media feed with its drag-and-drop feature.
Later also offers a “link in bio” feature that helps businesses drive traffic from their Instagram bio to their website or online store. It provides analytics to track the best times to post and the performance of your posts.
Key Features:
- Visual planning and scheduling
- “Link in bio” feature for Instagram
- Best time to post analytics
- Multi-platform support
6. Zapier
Zapier is more than a social media scheduling tool. It’s a powerful automation platform that integrates with over 5,000 apps, including most social media platforms. It allows users to automate their social media posting by setting up triggers and actions across different applications.
For example, you can set up a Zap (automated workflow) to share your latest blog posts on your social media accounts automatically. This level of automation can save you a significant amount of time and ensure that your social media content is always up-to-date.
Key Features:
- Wide range of app integrations
- Powerful automation capabilities
- Customizable workflows
- No-code automation platform
7. CoSchedule
CoSchedule is a social media scheduling tool that integrates with company blogs via WordPress. This platform allows brands to publish and push content to social media simultaneously, ensuring a consistent online presence.
One standout feature of CoSchedule is its “ReQueue” Bucket, which enables teams to recycle and schedule their best messages automatically. This results in more fresh content appearing on your brand’s feed faster.
Key Features:
- Integration with WordPress blogs
- Simultaneous publishing to blog and social media
- “ReQueue” Bucket for recycling best messages
8. Sendible
Sendible is specifically designed for managing social media marketing for multiple clients, making it a fantastic tool for agencies. It supports scheduling for popular platforms like Facebook, Twitter, Instagram, LinkedIn, Google My Business, YouTube, and Pinterest.
Sendible’s unique selling proposition is its robust collaboration and approval system, which allows team members to fine-tune scheduled content before it goes live.
Key Features:
- Multi-client social media management
- Collaboration and approval system
- Comprehensive social media analytics
9. SocialBee
SocialBee is a social media scheduling tool that emphasizes content curation. It automatically curates content to fill up your social media calendar, saving you the trouble of constantly searching for new and relevant content to post.
Key Features:
- Content curation feature
- Customized posts for individual social platforms
- Efficient social media scheduling
10. Airtable
Airtable combines the processes of content planning and social media scheduling. It allows teams and individuals to plan out their future content and how those posts will be promoted across various social media platforms.
Key Features:
- Content planning and social media scheduling
- Asset manager for pre-planning your social media posts
- Collaboration features for teams
11. Feedly
Feedly is a scheduling tool with a strong focus on content curation. It automatically curates content based on your selected topics, filling up your social media calendar with fresh and relevant articles and posts.
Key Features:
- Content curation based on selected topics
- Integration with Sprout Social for comprehensive social media management
12. TweetDeck
TweetDeck is a free social media scheduling tool that’s focused solely on Twitter. Its simplified interface allows you to engage across multiple Twitter accounts and schedule tweets effortlessly.
Key Features:
- Twitter-focused scheduling tool
- Simultaneous management of multiple Twitter accounts
- Real-time monitoring of Twitter activity
13. MeetEdgar
MeetEdgar is a social media scheduling tool that automates your social media posts. It has a feature called “Suggest Variations” that generates alternative content to fit different platforms, saving you time in creating unique posts for each platform.
Key Features:
- Automated social media posting
- “Suggest Variations” feature for post customization
14. Zoho Social
Zoho Social is a social media scheduling tool that offers robust features at an affordable price. It enables users to schedule posts, monitor keywords, manage multiple social networks, and get in-depth analytics in an easy-to-use platform.
Key Features:
- Multi-platform social media management
- Keyword monitoring
- In-depth social media analytics
15. Planable
Planable is a social media scheduling tool that emphasizes teamwork and collaboration. It allows team members to comment on and approve scheduled social media posts before they go live, ensuring that all content aligns with the brand’s voice and messaging.
Key Features:
- Team collaboration features
- Commenting and approval system for scheduled posts
16. Iconosquare
Iconosquare is a social media scheduling tool designed specifically for Instagram and Facebook. It offers in-depth analytics, scheduling, and monitoring features to help businesses grow their presence on these platforms.
Key Features:
- Instagram and Facebook-focused scheduling tool
- In-depth social media analytics
- Social media monitoring features
Conclusion
In today’s digital era, social media posting tools have become indispensable for businesses aiming to maintain a robust online presence. These tools not only automate the tedious task of scheduling posts but also provide valuable insights that can help refine your social media strategy.
Whether you’re a small business owner, a marketing agency, or a large enterprise, there’s a social media posting tool out there that can cater to your specific needs. By choosing the right tool, you can save time, increase efficiency, and ultimately boost your social media ROI.
Remember, the key to successful social media management is not just about scheduling posts but also about creating engaging content, interacting with your audience, and continuously adapting your strategy based on performance metrics. With the right social media posting tool, you can do all this and more, paving the way for a stronger and more impactful online presence.
