Some patients find watching TV in a waiting room stressful, especially when they can’t control the programming or volume. With a Samsung healthcare-grade TV, you can broadcast the information you want your guests to see. Product, patient education, and clinic updates play well on the waiting room TV. They’re more empowering than pamphlets and leave an imprint for a long time.
Boost Patient Engagement
Whether it’s the local news, weather, or traffic updates, medical waiting room TV is one of the best ways to engage guests with valuable content that makes their wait seem shorter. With a digital signage platform like INFORM, you can display your team’s pictures and roles, play videos to lighten the mood, and even run fun pieces that can entertain them in between the long wait times.
Boosting patient engagement is essential to improving the quality of the healthcare encounter. Patients enter the medical space already carrying a heavy load of allostatic stress. A sour emotional state will reflect on their interactions with healthcare providers and can ultimately affect clinical outcomes. A positive patient experience directly impacts the provider’s mood, creating a powerful circle of positivity.
A patient can easily become frustrated and confused when they are kept waiting for too long. To reduce this frustration, a dynamic waiting room TV can display real-time updates that let them know how many patients are ahead of them and when their turn will be. This will eliminate unnecessary queueing and improve efficiency. The medical waiting room digital display can also showcase important announcements for patients and visitors, such as emergency alerts and the daily schedule of doctors.
Enhance Patient Comfort
Waiting room digital signage can display a range of informative content. Hospitals, multispeciality, and single-speciality clinics can use it to showcase specialists’ photos and biographies or inform visitors about procedures. Vet clinics can prioritize pet health, emergency clinics can display rules of conduct, and hospitals can communicate with patients on various topics, including hospital admissions, patient follow-up systems, and upcoming appointments.
In addition to communicating information, waiting rooms can show soothing videos or instrumental music. This helps to reduce stress and make the wait seem shorter to patients. While this won’t reduce wait times, it will increase patient satisfaction and alleviate frustration.
Another advantage of waiting room digital signage is the ability to convey real-time updates. This can help relieve uncertainty and improve communication, making a visit more efficient for the patient and staff. Real-time updates can include a patient’s name and number, an estimated waiting time, or an important announcement.
A major problem with waiting rooms is that they can often be a source of anxiety for patients. This is especially true when busy or crowded and can be exacerbated by long wait times.
Increase Patient Satisfaction
Patient satisfaction can be improved through a digital waiting room TV displaying relevant and informative content that makes patients feel productive during their wait time. It won’t reduce actual wait times, but it will decrease perceived wait times, which is the main factor that leads to anxiety and stress.
It’s medically proven that visual information stays much longer than written or audio-based information. Using a medical waiting area TV to display videos on product demonstrations, health and wellness tips, patient testimonials, and disease-specific content can effectively engage patients.
Displaying real-time queue status and appointment dates can also help reduce stress by providing transparency about the status of patients in the waiting area, alleviating the need for them to ask staff members about the status of their appointments, and empowering them with knowledge of their location in the queue. It’s also an excellent way to add cheer and raise awareness of healthy holiday events, boosting the overall patient experience.
Enhance Patient Education
The average patient visits a doctor’s office two to three times yearly, and the wait time can feel like an eternity. While some medical offices use brochure displays to engage patients, digital signage furthers this experience with personalized content relevant to the topic.
Using waiting room TVs to display patient education videos is an easy way to improve the healthcare experience. For example, patient education videos can help patients understand the symptoms and side effects of certain illnesses, such as heart disease or diabetes. They can also provide helpful tips for managing conditions and improving health, such as the importance of a healthy diet and exercise.
In addition, hospitals can use waiting room displays to humanize staff by displaying their bios onscreen or by showing patient success stories. This will help reduce patient anxiety and stress, making the hospital a more welcoming place to visit. Additionally, hospitals can use their waiting rooms to promote their cafeteria, gift shops, and affiliated clinics. They can even recognize donors on the screen, increasing patient loyalty and donations.
It is proven that visual information stays with people much longer than written or spoken. Adding a dynamic waiting room TV to your hospital, clinic, nursing home, or multispeciality clinic will increase patient satisfaction and ease the wait for their appointment with a doctor.
